Greenpeace activists and volunteers protest outside a The North Face store in Belgium to highlight the company's continuous failure to eliminate hazardous chemicals like PFCs (poly- and per-fluorinated compounds) from their weatherproof products.
PFCs are hazardous and persistent chemicals, dangerous to human health and the environment, and they have been found in the products of leading outdoor brands including The North Face. These brands keep using PFCs to make their gear waterproof despite their claims of sustainability and love for nature.