Greenpeace activists hold a detox outdoor fashion-show at Myeong-dong, the fashion capital of South Korea. The fashion-show is a follow-up action of the recent Greenpeace report on the use of hazardous PFCs by global outdoor brands such as the North Face and Black Yak. Most outdoor brands have their flagship retail store at Myeong-dong. At the fashion-show, the activists express their concerns over the wide use of PFCs in the outdoor industry, and show a commitment to reject the PFCs contained outdoor products.