Greenpeace activists in funny costumes outside the Haglöfs store with signs saying "I'd rather wear these than hazardous chemicals. Detox the outdoor Industry" and showing a Haglöfs logo parody.

Activists protest outside Haglöfs store in Stockholm to draw attention to the discovery of PFC (Poly- and per-fluorinated compounds) chemicals present in Haglöfs clothing.

A new Greenpeace report reveals that hazardous and persistent chemicals, dangerous to human health and the environment, have been found in the products of leading outdoor brands, including Haglöfs. The companies continue to use PFCs to make their gear waterproof, despite their claims of sustainability and love for nature.