On the weekend after Black Friday, Greenpeace Taipei launched a campaign in an effort to raise awareness in Taiwan about the effects of people’s shopping habits. The campaign took the form of a 2.5 meter tall woman performer on stilts who wore a dress made of recycled clothing and a shopaholic squad. They held a sign that read “Today’s Fast Fashion Tomorrow’s Garbage”

The performance art was created to highlight findings, which showed that each Taiwan citizen owns around 75 pieces of clothing – yet 20 per cent of these items were seldom worn by their owner. From a recent Greenpeace study, it showed that the business model of fast fashion industry is one of the causes of irresponsible consumer behavior.