On the day the World Food Summit is opening in Copenhagen, 31 activists dressed in pink inflatable pig costumes display banners at the Danish parliament, reading ”31 million pigs make Denmark a lousy host” and ”We can’t feed the world with meat” to peacefully expose hypocrisy to people attending the conference. As host of the World Food Summit, the Danish government presents an agenda focused on sustainability to meet the UN Sustainability Goals, while at the same time, Denmark is the world's biggest per capita producer of meat, a food source that is the least sustainable of all.