Greenpeace activists distribute clean soap to the shareholders of Essent. They also place a poster with the portrait of Michiel Boersma, chairman of Essent. The poster reads "Michiel Boersma helpt het klimaat om zeep" and "Wat doet u? Laat Essent voor schone energie kiezen in plaats van een nieuwe kolencentrale". The text translates to English as "Michiel Boersma kills the climate" and "What are you doing? Make Essent choose for clean energy instead of a new coal-fired power plant". Next to the poster stands a barrow filled with coals.