'Fashion Duel' Clean-up Action in Paris

During Paris Fashion Week, exclusive fashion brands are greeted by "clean-up crews" challenging them to adopt forest friendly and toxic free policies. Activists decorate a Paris Hermes store with giant images of forest destruction and toxic pollution, and an invitation to “Help End This Mess!”

Unique identifier: GP04HNG

Type: Image

Shoot date: 01/03/2013

Locations: Europe, France, Ile-de-France, Paris

Credit line: © Nicolas Chauveau / Greenpeace

Ranking: ★★★★ (E)

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'Fashion Duel' Clean-up Action in Paris

During Paris Fashion Week, two exclusive fashion brands (Chanel and Hermes) are greeted by "clean-up crews" challenging them to adopt forest friendly and toxic free policies. Activists decorate store windows with giant images of forest destruction and toxic pollution, and the invitation to be part of the solution. The brands have one thing in common, besides decades of setting trends, they all ranked lowest in a recent Greenpeace survey of environmental policies for the world's leading fashion houses. Greenpeace is asking supporters and consumers to challenge luxury fashion brands to clean up their act and eliminate hazardous chemicals and rainforest destruction from their supply chains and products.

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