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Keywords
Actions and protests
Apple Inc.
Balloons
Clean our Cloud (campaign title)
Climate (campaign title)
Coal
Computers
Cool IT (campaign title)
Data centres
Direct communications
Greenpeace activists
Indoors
KWCI (GPI)
Local population
Logos
Non-renewable energy
People
Public engagement
Shops
Technology
iCloud Action at Apple Store in Paris
Greenpeace activists in front of the Apple store in Paris release black balloons, symbolizing dirty electricity produced by coal. The activity is part of a global action at Apple stores around the world. Greenpeace is calling on Apple to power its massive data centres with renewable energy instead of coal.
Unique identifier:
GP042RL
Type:
Image
Shoot date:
15/05/2012
Locations:
Europe
,
France
,
Paris
Credit line:
© Emile Loreaux / Greenpeace
Size:
2832px × 4256px 5MB
Ranking:
★★★★ (E)
Containers
Shoot:
iCloud Action at Apple Store in Paris
Greenpeace activists protest at the iStore in the Carrousel du Louvre shopping mall. Apple customers joined activities at stores around the world to ask Apple for a cleaner cloud. As part of the Greenpeace campaign to get the company to power its massive data centres with renewable energy instead of coal, Greenpeace activists played off Apple’s “genius bar” by setting up their own “Supergenius bars” where people were encouraged to take part in the campaign and share it with their friends.
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