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https://media.greenpeace.org/asset-management/27MZIFVOV16D
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Keywords
Actions and protests
Actors
Celebrities
Chemical industry
Chemicals
Detox (campaign title)
Fashion
KWCI (GPI)
Levi Strauss & Co.
Textile industry
Toxics (campaign title)
Water pollution
Gael Garcia Bernal: Detox our Water!
Mexican filmstar and director, Gael Garcia Bernal, is lending his support to Greenpeace's global Detox campaign calling for toxic-free rivers and fashion without pollution. In a video shot exclusively with the actor for Greenpeace, Gael wears a specially commissioned t-shirt created by Brazilian designer and entrepreneur Oskar Metsavaht, bearing the message "Detox our future, Clean our water", and bears the Detox symbol (and Chinese character for water) on his arm.
Unique identifier:
GP04E80
Type:
Video
Shoot date:
29/11/2012
Locations:
Mexico
,
Mexico City
,
North America
Credit line:
© Greenpeace
Duration:
55s
Audio format:
Final Mix
Ranking:
★★★★ (E)
Containers
Shoot:
Gael Garcia Bernal Joins the 'Detox' Campaign
Gael Garcia Bernal (Mexican filmstar and director) lends his support to Greenpeace’s 'Detox' campaign, calling for toxic-free rivers and fashion without pollution. Gael is wearing a specially commissioned t-shirt created by the Brazilian designer, Oskar Metsavaht; bearing the message "Detox our future, Clean our water." This celebrity support for the Detox campaign follows Greenpeace International's investigatory report, "Toxic Threads: Under Wraps", released on the 5th December. The report exposes dumping of industrial wastewater containing toxic and hazardous chemicals from two of Mexico's biggest textile manufacturing facilities with links to brands including Levi's. Testing on water samples taken from near the pipe mouths revealed that processed effluent contained chemicals that are toxic to reproductive systems and to aquatic life. Some of these chemicals are persistent and remain in the environment long after their release.
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Gael Garcia Bernal Joins the 'Detox' Campaign
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