A Greenpeace activist dressed as a polar bear stands by Lake Lucerne, holding a banner reading "Save the Arctic Now," to demand immediate global action to protect the Arctic. The activity is part of the 'Arctic Rising' actions which follow the rising sun across the globe on the longest day, June 21st. Greenpeace is campaigning for a global sanctuary around the north pole, and a ban on oil drilling and unsustainable fishing in the wider Arctic.