A life-size animatronic jaguar, roaring from the roof of what appears to be a Tesco delivery van greets staff and customers at Tesco stores across the UK. The jaguar, built by Millenium FX alongside award-winning puppetry consultant Mikey Brett (Warhorse), emerges from the top of the van surrounded by forest foliage. Flames engulf Tesco’s strapline on the sides of the van, which had been subverted to read ‘Every Little Harms’.
Greenpeace UK is taking the van and its angry occupant on a tour of Tesco stores to raise awareness of the supermarket’s part in the destruction of forests like the Amazon.