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Collection: 'Save the Arctic' LEGO Campaign Around the World

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Greenpeace is urging LEGO to cut ties with Shell and help 'Save the Arctic." For the last few years Shell has been using LEGO’s brand to clean up its image as an Arctic oil driller. 16 million Shell branded LEGO sets have been sold or given away at petrol stations in 26 countries. It’s not only helped Shell sell more petrol (7.5% rise during the promotion) it is also starting to build brand loyalty with the next generation of consumers, voters, investors, business leaders and politicians. That’s why Greenpeace says: If you want to stop Shell polluting the Arctic, you have to stop Shell polluting our kids’ minds.
Action against Shell at LEGOLAND in Denmark
7 Aug, 2014
Action against Shell at LEGOLAND in Denmark
Action against Shell at LEGOLAND in Denmark
7 Aug, 2014
Action against Shell at LEGOLAND in Denmark
Action against Shell at LEGOLAND in Denmark
7 Aug, 2014
Action against Shell at LEGOLAND in Denmark
LEGO Action at Shell Station in Argentina
5 Aug, 2014
LEGO Action at Shell Station in Argentina
LEGO Action at Shell Station in Argentina
5 Aug, 2014
LEGO Action at Shell Station in Argentina
LEGO Action at Shell Station in Argentina
5 Aug, 2014
LEGO Action at Shell Station in Argentina
Block Shell Protest at LEGO Store in New York
29 Jul, 2014
Block Shell Protest at LEGO Store in New York
Block Shell Protest at LEGO Store in New York
28 Jul, 2014
Block Shell Protest at LEGO Store in New York
Block Shell Protest at LEGO Store in New York
28 Jul, 2014
Block Shell Protest at LEGO Store in New York
Restrictions apply
Block Shell Protest at LEGO Store in New York
28 Jul, 2014
Block Shell Protest at LEGO Store in New York
Block Shell Protest at LEGO Store in New York
29 Jul, 2014
Block Shell Protest at LEGO Store in New York
Block Shell Protest at LEGO Store in New York
29 Jul, 2014
Block Shell Protest at LEGO Store in New York
Block Shell Protest at LEGO Store in New York
29 Jul, 2014
Block Shell Protest at LEGO Store in New York
Block Shell Protest at LEGO Store in New York
29 Jul, 2014
Block Shell Protest at LEGO Store in New York
'Save the Arctic' Children LEGO Protest at Shell HQ in London
29 Jul, 2014
'Save the Arctic' Children LEGO Protest at Shell HQ in London
Restrictions apply
'Save the Arctic' Children LEGO Protest at Shell HQ in London
29 Jul, 2014
'Save the Arctic' Children LEGO Protest at Shell HQ in London
'Save the Arctic' Children LEGO Protest at Shell HQ in London
29 Jul, 2014
'Save the Arctic' Children LEGO Protest at Shell HQ in London
"Save the Arctic" LEGO Protest in Hong Kong
28 Jul, 2014
"Save the Arctic" LEGO Protest in Hong Kong
"Save the Arctic" LEGO Protest in Hong Kong
28 Jul, 2014
"Save the Arctic" LEGO Protest in Hong Kong
"Save the Arctic" LEGO Protest in Hong Kong
28 Jul, 2014
"Save the Arctic" LEGO Protest in Hong Kong
Arctic Oil Spill Play Set by LEGO & Shell in Canada
26 Jul, 2014
Arctic Oil Spill Play Set by LEGO & Shell in Canada
Arctic Oil Spill Play Set by LEGO & Shell in Canada
26 Jul, 2014
Arctic Oil Spill Play Set by LEGO & Shell in Canada
Arctic Oil Spill Play Set by LEGO & Shell in Canada
26 Jul, 2014
Arctic Oil Spill Play Set by LEGO & Shell in Canada
Arctic Oil Spill Play Set by LEGO & Shell in Canada
26 Jul, 2014
Arctic Oil Spill Play Set by LEGO & Shell in Canada
LEGO Figures Blockade Shell Service Station in Sydney
24 Jul, 2014
LEGO Figures Blockade Shell Service Station in Sydney
LEGO Figures Blockade Shell Service Station in Sydney
24 Jul, 2014
LEGO Figures Blockade Shell Service Station in Sydney
LEGO Figures Blockade Shell Service Station in Sydney
24 Jul, 2014
LEGO Figures Blockade Shell Service Station in Sydney
LEGO Figures Try to Deliver Petition at HQ in UK
22 Jul, 2014
LEGO Figures Try to Deliver Petition at HQ in UK
LEGO Figures Try to Deliver Petition at HQ in UK
22 Jul, 2014
LEGO Figures Try to Deliver Petition at HQ in UK
LEGO Figures Try to Deliver Petition at HQ in UK
22 Jul, 2014
LEGO Figures Try to Deliver Petition at HQ in UK
Half Million Signatures Delivered to LEGO HQ in Denmark
18 Jul, 2014
Half Million Signatures Delivered to LEGO HQ in Denmark
Half Million Signatures Delivered to LEGO HQ in Denmark
18 Jul, 2014
Half Million Signatures Delivered to LEGO HQ in Denmark
Half Million Signatures Delivered to LEGO HQ in Denmark
18 Jul, 2014
Half Million Signatures Delivered to LEGO HQ in Denmark
Half Million Signatures Delivered to LEGO HQ in Denmark
18 Jul, 2014
Half Million Signatures Delivered to LEGO HQ in Denmark
Half Million Signatures Delivered to LEGO HQ in Denmark
17 Jul, 2014
Half Million Signatures Delivered to LEGO HQ in Denmark
Half Million Signatures Delivered to LEGO HQ in Denmark
17 Jul, 2014
Half Million Signatures Delivered to LEGO HQ in Denmark
Mock Oil Spill at LEGO Factory in Czech Republic
16 Jul, 2014
Mock Oil Spill at LEGO Factory in Czech Republic
Mock Oil Spill at LEGO Factory in Czech Republic
16 Jul, 2014
Mock Oil Spill at LEGO Factory in Czech Republic
Mock Oil Spill at LEGO Factory in Czech Republic
16 Jul, 2014
Mock Oil Spill at LEGO Factory in Czech Republic
Save the Arctic' LEGO Scene in New Zealand
14 Jul, 2014
Save the Arctic' LEGO Scene in New Zealand
Save the Arctic' LEGO Scene in New Zealand
14 Jul, 2014
Save the Arctic' LEGO Scene in New Zealand
Save the Arctic' LEGO Scene in New Zealand
14 Jul, 2014
Save the Arctic' LEGO Scene in New Zealand
Save the Arctic' LEGO Scene in New Zealand
14 Jul, 2014
Save the Arctic' LEGO Scene in New Zealand
Save the Arctic' LEGO Scene in New Zealand
14 Jul, 2014
Save the Arctic' LEGO Scene in New Zealand
Save the Arctic' LEGO Scene in New Zealand
14 Jul, 2014
Save the Arctic' LEGO Scene in New Zealand
Protest at LEGO Themed Bus Stop in London
13 Jul, 2014
Protest at LEGO Themed Bus Stop in London
Protest at LEGO Themed Bus Stop in London
13 Jul, 2014
Protest at LEGO Themed Bus Stop in London
Protest at LEGO Themed Bus Stop in London
13 Jul, 2014
Protest at LEGO Themed Bus Stop in London
Save the Arctic Lego Scene in Paris
9 Jul, 2014
Save the Arctic Lego Scene in Paris
Save the Arctic Lego Scene in Paris
9 Jul, 2014
Save the Arctic Lego Scene in Paris
Save the Arctic Lego Scene in Venice
9 Jul, 2014
Save the Arctic Lego Scene in Venice
'Save the Arctic' LEGO Scene in Mexico
8 Jul, 2014
'Save the Arctic' LEGO Scene in Mexico
'Save the Arctic' LEGO Scene in Rome
8 Jul, 2014
'Save the Arctic' LEGO Scene in Rome
Save the Arctic Lego Scene in Florence
8 Jul, 2014
Save the Arctic Lego Scene in Florence
'Save the Arctic' LEGO Scene in Rome
8 Jul, 2014
'Save the Arctic' LEGO Scene in Rome
'Save the Arctic' LEGO Scene in Rome
8 Jul, 2014
'Save the Arctic' LEGO Scene in Rome
'Save the Arctic' LEGO Scene in Rome
8 Jul, 2014
'Save the Arctic' LEGO Scene in Rome
'Save the Arctic' LEGO Scene in Rome
8 Jul, 2014
'Save the Arctic' LEGO Scene in Rome
'Save the Arctic' LEGO Scene in Rome
8 Jul, 2014
'Save the Arctic' LEGO Scene in Rome
LEGO: Everything is NOT Awesome with Shell
8 Jul, 2014
LEGO: Everything is NOT Awesome with Shell
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