September 9 to September 15 2013, was the first-ever New Zealand shark awareness week. This week was promoted by the New Zealand Shark Alliance. NZSA is a group of organisations and scientists working together to ban shark finning in NZ waters and to protect sharks.
During this week, a series of events were held to create awareness on the practice of shark finning, and the current attempt to get a ban on this in New Zealand waters.