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Shoot: Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark

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Greenpeace Denmark activists label Danish Crown’s pork meat in supermarkets such as Rema 1000, Lidl and Salling group in Denmark to criticise the meat giant’s deceptive marketing campaigns and advertising that are effectively 'greenwashing' the giant’s pork products. The re-labelling with stickers reads “Advarsel: “Greenwashing!” (“Warning: Greenwashing”) and “Ukontrolleret Klimasvineri” (Uncontrolled Climate filthiness”) to inform consumers of the true content behind Danish Crown’s own labels and huge advertising campaign.
Greenpeace in Denmark has filed a complaint with the Danish consumer protection agency. According to the organisation, Danish Crown - the biggest exporter of pork in the world and EU’s biggest pork producer - is misleading consumers with the “climate-controlled pig” campaign and its catchphrase “more climate friendly than you think” to believe their products are more climate friendly than other similar products.
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 Jun, 2021
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 Jun, 2021
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 Jun, 2021
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 Jun, 2021
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 Jun, 2021
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 Jun, 2021
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 Jun, 2021
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 Jun, 2021
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 Jun, 2021
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
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