Ajax loader

Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark 

Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark 

Shoot 
GP1SVCL8 
06/24/2021 
Greenpeace Denmark activists label Danish Crown’s pork meat in supermarkets such as Rema 1000, Lidl and Salling group in Denmark to criticise the meat giant’s deceptive marketing campaigns and advertising that are effectively 'greenwashing' the giant’s pork products. The re-labelling with stickers reads “Advarsel: “Greenwashing!” (“Warning: Greenwashing”) and “Ukontrolleret Klimasvineri” (Uncontrolled Climate filthiness”) to inform consumers of the true content behind Danish Crown’s own labels and huge advertising campaign.
Greenpeace in Denmark has filed a complaint with the Danish consumer protection agency. According to the organisation, Danish Crown - the biggest exporter of pork in the world and EU’s biggest pork producer - is misleading consumers with the “climate-controlled pig” campaign and its catchphrase “more climate friendly than you think” to believe their products are more climate friendly than other similar products. 
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 June, 2021 
GP1SVCLH 
★★★★ (E) 
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 June, 2021 
GP1SVCLG 
★★★★ (E) 
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 June, 2021 
GP1SVCLF 
★★★★ (E) 
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 June, 2021 
GP1SVCLE 
★★★★ (E) 
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 June, 2021 
GP1SVCLC 
★★★★ (E) 
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 June, 2021 
GP1SVCLD 
★★★★ (E) 
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 June, 2021 
GP1SVCLB 
★★★★ (E) 
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 June, 2021 
GP1SVCLA 
★★★★ (E) 
Supermarket Labelling Activity Exposes Meat ‘Greenwashing’ in Denmark
24 June, 2021 
GP1SVCL9 
★★★★★ (C) 
Filters