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Shoot: The Emperor Needs New Clothes - A Modern Fairytale

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To accompany the launch of the Report "A Little Story about a Fashionable Lie" a series of images have been created retelling the Hans Christian Anderson classic, “The Emperor’s New Clothes.” The photos tell the story of a young King who upon discovering that even the most luxurious and expensive children’s clothing contains hazardous chemicals exposes this truth to the world, and challenges the brands to make toxic-free clothing for him and all children around the world; refusing to wear clothes until they do.
The tailors in the original fairy-tale “The Emperor’s new clothes” deceive the king, tricking him into believing that he is wearing the finest garments - when in fact he is completely naked.
Deception is a key theme in this modern fairytale as well because major fashion brands like Versace and Dolce & Gabbana are also deceiving their customers - hiding the presence of hazardous chemicals behind the glamour and dream-like mystery of their catwalk-shows and advertising. Luxury clothes may be exclusive, but toxic chemicals are not.
King and Queen Mother Demand Toxic-Free Fashion
29 Jan, 2014
King and Queen Mother Demand Toxic-Free Fashion
"The Offering"
29 Jan, 2014
"The Offering"
"The Inspection"
29 Jan, 2014
"The Inspection"
"The Truth Revealed"
29 Jan, 2014
"The Truth Revealed"
"The King is Naked"
29 Jan, 2014
"The King is Naked"
Eugenia Volodina Wearing a Greenpeace Detox T-Shirt
29 Jan, 2014
Eugenia Volodina Wearing a Greenpeace Detox T-Shirt
King and Queen Mother Demand Toxic-Free Fashion
29 Jan, 2014
King and Queen Mother Demand Toxic-Free Fashion
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