From confrontation to self-reflection: U VS U campaign in Hong Kong

You are not at war with anyone but yourself on the pathway to pro-environmental behaviours.

In the past 20 years, Greenpeace Hong Kong have fought tirelessly in each and every environmental battle. But the real enemy isn’t hiding in the water, in the earth, or in the air. It’s in our MINDS. The true battle that we need to conquer‭ ‬is within ourselves‭.

Two identical people are seen fighting against each other. The fights symbolise the struggle between desire to protect the environment and the desire to fulfill wants by overconsumption.