Greenpeace activists Greenpeace display a message reading "Geox, Save the Climate. Let the Amazon Breath" in front of the fashionable Geox shoe store. Greenpeace is asking the company to stop buying leather from the Amazon cattle industry, which is the primary cause of deforestation in Amazon. The activists also show a model of a large shoe "stomping" out the forest, above a banner with the same message in Italian.