The start of a campaign by the New Zealand Shark Alliance, of which Greenpeace NZ is a member, to ban shark finning in NZ waters, at Kelly Tarlton's in Auckland, New Zealand. Shark finning is an unsustainable and extremely wasteful practice. In NZ it is still legal to kill a shark just for its fins and then dump the body back into the ocean. Ninety-eight countries have now banned shark finning. Worldwide there is concern that finning is contributing to a severe population decline of sharks. Over 100 million sharks are killed every year, just for their fins which fuels an industry valued at over US$1.2 billion worldwide.