Greenpeace volunteers entered the 2012 Tough Guy & Gal Challenge mud run at Woodhill, near Auckland, which Sealord is one of the sponsors of. The Greenpeace competitors wear t-shirts which read 'Change Your Tuna' on the front and 'C'mon Sealord Don't Be Last' on the back. Their support crew includes shark mascot for the tuna campaign Bruce Fin.