Greenpeace activists use a high pressure cleaner to create “Reverse Graffiti’ on the pavement in front of a G-Star shop in one of the main shopping areas in Amsterdam. The activists have written the message: ’DETOX GIFSTAR’ in a skull. The action is part of the Greenpeace Detox Campaign, which aims to raise awareness of the pollution caused by the fashion sector around the world. Greenpeace is calling on all fashion brands to "Detox" and eliminate all hazardous chemicals from their supply chain and products, and to respond to the urgency of the issue by setting clear and ambitious short-term deadlines for the elimination of the most toxic and hormone-disrupting substances.